Who’s Who at Keller Williams NY Realty



Operating Principal (OP) – Justine Aiello Lazzara

Owner & Operating Principal institutes and maintains the highest ethical standards and levels of professionalism within the Keller Williams NY Realty Market Center. Justine leads by example, with a mission, vision, and values


Team Leader (TL) – Alina Massaro

Recruits, guides and mentors Sales Associates. The Team Leader will be your main resource when embarking on your Career Path within Keller Williams® NY Realty. She will introduce you to the ready-made, proven strategies, systems and leadership solutions to keep you on track and on target. The Team Leader works closely with and is directly accountable to the OP.


Market Center Administrator (MCA)– Debbie Frascone

The MCA provides support and feedback to the OP and TL on all matters affecting the productivity and smooth operation of the Market Center. The MCA maintains bookkeeping, banking & agent billing as well as accounts payable & receivable.

Agent Services Coordinator – Fabio Ricci

Fabio connects all new agents to the Market Center. He signs up new agents, provides orientation and gives support to our Sales Associates. Fabio is also the onsite Technology coordinator regarding KW systems such as EEdge, Dotloop and Greensheets. He is an integral part of the Market Center Office Staff, providing TL, MCA, and associates.


Broker of Record – Gary Leogrande

The Broker of Record is responsible for ensuring that the brokerage is in compliance with Real Estate laws and its regulations.

Technology/Marketing – Scott LeRoy Marketing

Scott provides support for agents setting up KW websites, familiarize agents with various levels of Keller Williams technology and point them in the right direction when it comes to taking advantage of the extensive training that KW offers.